Building Brand. Sparking Demand. Accelerating Pipelines.
I partner with founders and CxOs at B2B enterprises and high-growth startups to build and scale the marketing engine behind revenue.
Advertising agency roots, corporate savvy, startup grit.
- …and more
The Challenges I’m Most Often Brought In to Solve.
I set the marketing strategy and roll up my sleeves to execute it, assembling the right team and partners as the business evolves. I bring structure and clear ownership while staying fast enough to experiment, adapt, and optimize as the data shifts.
Select a challenge to see my approach.
Bring structure and clear ownership so marketing is focused, accountable, and delivering measurable impact.
Guide brand strategy and sharpen messaging so it's consistent, visible, and differentiated.
Build demand generation programs that deliver qualified leads and create predictable growth.
Create cross-functional alignment so priorities, campaigns, and execution move in the same direction.
Put the right measurement and reporting in place so results tie directly to business outcomes.
Proof, Not Promises
$3.9M → $26.8M
Grew marketing-sourced and attributed pipeline over three years at NobleAI, increasing marketing's share of new pipeline from 15% to 43%.
3x
Exceeded pipeline targets within six months at Behavox, generating 10,000 leads, 300 MQLs, and 60 SQLs through digital campaigns and virtual events only.
45 days
Average time to lead a corporate website from blank page to live, including strategy, structure, and copy, as the first marketing hire at NobleAI and SimplifyX.
Who I Partner With and What I Lead
Leaders I partner with
- Founders and CEOs
- CROs and revenue leaders
- CxO and leadership teams
Key marketing focus areas
Demand and pipeline
- Demand generation and digital marketing
- ABM and partner programs
- Marketing operations
- Website, search, and SEO
Positioning and story
- Positioning and messaging
- Product marketing
- Content strategy
- Brand and creative
Go-to-market and comms
- GTM planning and launch
- Sales enablement
- Events, field marketing, and experiential
- Corporate communications
- PR and analyst relations
Three Ways to Work Together
From focused projects to fully embedded leadership, every engagement is tailored to your stage, your team, and what you need most right now.
Marketing leadership
Fractional or full-time leadership where I own the marketing function, set the strategy, and work with your existing team to execute and grow as the business evolves.
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Advisory services
Project-based or ongoing advisory support that reviews your marketing function and gives you a clear, prioritized plan on what to build or improve next.
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Ready-made team
When you need more hands, I have a roster of trusted specialists and agencies I can engage quickly, so you have a capable marketing team without having to build one from scratch.
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Her orchestration had a tremendous impact on increasing and accelerating pipeline for my team.
Ready to Cut Through the Noise and See Results?
Tell me what's going on and we'll figure out whether it's a fit.
or email moc.gnitekramnoomd@eibbed